The Wedding Planning Audiocast Blog

The popular|wedding planning podcast|show known as the Wedding Planning Audiocast announced today the launch of it’s new website make over. Ralph Mucci the executive producer and show host had this to say; “We have completely revamped and restructured our website to become more strategically competitive on today’s Internet. We’re not just a|wedding planning podcast talk show any longer. Moving forward future brides can now visit the Wedding Planning Audiocast to obtain informative articles on anything wedding, wedding planning and beauty related. We will now be known as a complete wedding resource guide for brides-to-be. The knot has been tied with all the essential elements needed for couples in search of an invaluable wedding planning resource. As time moves on we will continually build upon the site adding fresh content and material on a daily basis. We’ve also made our website more esthetically attractive, colorful and extremely user friendly as well. The latter is extremely important; for example we conducted a private survey and asked future brides what it was they disliked the most about websites in general. Surprisingly 97% answered that they didn’t mind scrolling down a page but it was scrolling back to the top that annoyed them the most. The remaining 3% didn’t mind at all. We’ve incorporated a back to the top link, which is a real time saver as well as a great function to have. Who needs to come to a website to get stressed out, brides have enough stress to deal with. We’ve also implemented a back home link just in case they decide not to go to the top of the page and want to journey back home very quickly.In a 2 month private survey we conducted we also discovered something very interesting in regards to brides reading the show notes. The following were our findings:

1. 27% stated they read all show notes to every show.

2. 60% stated they briefly perused through them.

3. 13% do not read them at all. However all agreed the show notes occupied too much of web page space giving it the appearance of being crowded. We feel show notes are a critical ingredient and added value to the show which must be provided. We approached this issue and resolved it by incorporating little boxes which condense the show notes very nice and neatly. This in turn is more pleasing to the eye, leaves more web page space and offers the brides the option to scroll the text box and read the notes if desired.Another new added feature is the inception of our wedding planning chat room. Since we’re a wedding planning podcast show we realized this would also be an added value for visitors and listeners. Unlike the thousand’s of wedding forums across the Internet, they won’t have to ask a question and wait until someone responds back to them. Here they can chat live with other brides, ask questions and get answers in real time!

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